WhatFlow is a WhatsApp messaging suite for Shopify stores. Use WhatFlow Business API to follow up on abandoned checkouts, confirm cash on delivery orders, send shipping updates, and manage a shared team inbox through the official Meta Cloud API. All plans include available features with no inbox seat fees. Meta messaging charges are separate.
Hi Alex! Please confirm or cancel your order so we can prepare it.
Order #1027
Essentials Tee • Black / M • Qty: 1
$39.00
SHOPIFY STATUS
ONE TAP. THREE CLEAR OUTCOMES.
CHECKOUT RECOVERY SCENARIO
MODEL A CHECKOUT RECOVERY SCENARIO
Adjust the example inputs to model monthly gross revenue from recovered checkouts. The default 70% abandonment and 12% recovery rates are illustrative assumptions, not WhatFlow benchmarks or promised results. Replace them with your own store data.
Free plan available • All available features • No inbox seat fees
Gross revenue = completed orders ÷ (1 − abandonment rate) × abandonment rate × recovery rate (rounded to whole orders) × average order value. Assumes every abandoned checkout is eligible and reachable; actual consent and delivery limits reduce reach. Excludes app fees, Meta charges, discounts, refunds, and fulfillment costs. This is not profit or ROI.
Shopify stores can use WhatsApp to answer questions, follow up on checkouts, confirm orders, and send shipping updates. Choose the channel your customers prefer, then measure results in your store. No open rate, revenue lift, or return on investment is guaranteed.
Checkout recovery is a follow-up message that helps a shopper return to an unfinished purchase. WhatFlow can send a checkout link through a configured WhatsApp workflow. A useful reminder answers a question about shipping, payment, or the product. Send it only when the customer has agreed to receive messages and the message meets WhatsApp’s rules. Measure completed orders against eligible checkouts in your own store; recovery rates vary with the audience, timing, offer, and delivery success.
Cash on delivery (COD) verification asks a shopper to confirm an order before dispatch. WhatFlow can collect a reply and tag the Shopify order so your team can review it. This helps staff decide which orders need attention. A confirmation does not guarantee payment or delivery, and no reply does not prove that an order is fake. Set a clear review policy before canceling orders and measure delivery outcomes for your own store.
WhatFlow Business API connects Shopify messaging to the official Meta WhatsApp Cloud API. Shopify Flow is a workflow tool that links triggers, conditions, and actions. Use WhatFlow’s Flow integration to send messages from store events and route customer replies into your process. A shared inbox gives your team a place to respond, and catalog sharing helps staff discuss products. Delivery depends on the workflow, customer consent, template approval, network conditions, and Meta’s service. No fixed delivery time is promised.
WhatsApp, SMS, and email: which fits your workflow?
Each channel can support customer communication. Compare consent, message format, and total costs before choosing a provider. Performance varies by store; this table compares capabilities rather than industry averages.
Messaging channel capabilities and tradeoffs, reviewed October 27, 2026
Consideration
WhatFlow Business API (WhatsApp)
SMS
Email
Customer actions
Quick replies, buttons, and media in supported messages
Text replies and links; rich features depend on the service
Links and HTML content; features depend on the email client
Setup and permissions
WhatsApp account setup, customer consent, and applicable template rules
Sender setup, consent, and country or carrier requirements
Sending domain setup, consent, and unsubscribe handling
Costs
WhatFlow plan allowance plus applicable Meta messaging charges
Provider, carrier, country, and message length affect cost
Provider, contact count, and sending volume affect cost
Choosing a channel
Useful when shoppers want to talk to your store on WhatsApp
Useful for concise updates where customers accept SMS
Useful for longer messages, receipts, and newsletters
For a small startup store seeking a linked-device setup, consider WhatFlow Chat Automation. Choose WhatFlow Business API for the official Meta Cloud API, Shopify Flow integration and an enterprise-ready team inbox.
How are WhatFlow's apps rated on the Shopify App Store?
As of November 5, 2026, WhatFlow WhatsApp Business API is rated 5.0 out of 5 (55 ratings) and WhatFlow Chat Automation is rated 4.0 out of 5 (329 ratings). They are separate listings, so each rating applies only to its own app.
Do I need a Meta WhatsApp Business Account?
WhatFlow Business API requires a Meta WhatsApp Business Account and connects through Meta's official Cloud API. Delivery remains subject to WhatsApp messaging rules and recipient availability. WhatFlow Chat Automation uses a linked-device connection instead.
Does WhatFlow work with AI?
WhatFlow has no built-in AI bot. Instead it connects to the AI you already use: Shopify Sidekick can draft WhatFlow workflows in Shopify Flow, and the WhatFlow MCP connector lets Claude, ChatGPT or Cursor read inbox chats, draft replies for a person to approve, send approved templates and look up Shopify orders. WhatFlow Business API also provides an enterprise-ready team inbox with no seat fees, tight Shopify integration and all features available across messaging plans.
Are features restricted to paid plans?
No. All plans include the full feature set, without inbox seat fees. Plans differ in messaging allowances and rates. Theme-matched WhatsApp buttons are free forever; applicable Meta messaging charges are separate.
Does WhatFlow integrate with Shopify Flow?
Yes. WhatFlow Business API provides native Shopify Flow triggers and actions. Build WhatsApp workflows using the events, actions and data supported by Shopify Flow and your installed app connectors; messages remain subject to WhatsApp messaging rules.
TIER-BASED AFFILIATE PROGRAM
GROW WITH WHATFLOW. EARN UP TO 50%.
Starter and Growth partners earn 10%–15% for 3 paid months; Pro partners earn 20% for 6 paid months; Elite partners earn 25% for the paid lifetime. Agency rates of 30%–50% require custom terms. See the affiliate plan for eligibility.
